"Everything you need to know
about success in business
the 'gurus' never told you"
The System Club Letters
by Ken McCarthy
Ken McCarthy pulls back the curtain on private communications he's had
with his System Club members
over the years.
What is the System Club?
The System Club is one of the world's oldest mastermind groups
in Internet marketing. Membership is open to graduates
of System trainings and other invited parties.
These letters - fifty-seven in all - were written to be absorbed
quickly and deliver hard hitting, targeted marketing tactics and
Here are just a few of the ideas Ken shares in his latest book:
- The invisible foundation of killer ad copy
- Formulas for generating productive action
- The world's greatest marketing university
- When to break the rules
- All big things start out small
- Can you improvise?
- The power of Internet video
- The 40-40-20 rule
- Your most important asset
- Values and vision in business and in life
Warning: Much of what you will read in this book is dramatically different from
the advice of the Internet marketing gurus.
What business owners and
say about this unusual book...
"Ken's 'System Club Letters' book is the most thought-provoking and inspirational
marketing book I've ever read. I can see why people pay $1,000 per year to access
this kind of information.
I told my entire list about your book and urged them all
to read it, too. In fact, I think the chapters about jazz, your father, and
Independence Day should almost be 'required' reading for everyone in business."
- Ben Settle
Copywriter and copywriting trainer
"Ken McCarthy is the most highly respected teacher of Internet marketing on
the planet. I personally attend every conference he puts on, I buy every tape
he creates, and I read every email he sends out. When I listen to this man, it puts
money in my bank account without fail.
- Howie Jacobson
Author of AdWords for Dummies
"I've been actively involved in eCommerce and Internet marketing
at a high level for the last 14 years.
The System Club Letters brought me back to earth
and helped rekindle my enthusiasm for what I'm doing.
At only 234 short pages, it provides more sound
advice and foundation than courses and seminars
I have easily paid $2,000 or more for."
- Chis Moos
"Ken's mastery of marketing reminds me of martial arts - galactic skill delivered in
simple, elegant moves."
- Ann Convery
"Ken, you don't put up with mediocrity in your seminars, products you sell,
or anything that affects your reputation. There's a lot of old-fashioned value
and goodness in what you require of yourself and people you endorse. You have a consistently
higher standard than what others are willing to tolerate.
You are a hound dog for history: If I want a historical perspective on something,
I can always count on you to give me an angle I hadn't heard before. You have a sharp eye for
repeating patterns and underlying causes and you also have a gift for stating those things clearly
You can clearly discriminate the difference between fads and trends. You have a dislike
of fads but a willingness to use them to your advantage. You have a love of seeing trends before
they're apparent to others and like the talent scout thing, a knack for it. You are likely
to single out what's going to be a lasting phenomenon as opposed to yesterday's news.
You're one of the best copywriters on the net. You're my #1 influence in terms of how to
write email. I've been reading and studying your emails for 10 years.
You have stability and consistency: You're steadfast in places where steadfastness
is often under-valued which creates loyalty and a sense of security in those you serve."
- Perry Marshall
Google AdWords master
For anyone who is looking to transform their business and their life, I highly recommend you
read and re-read Ken McCarthy's The System Club Letters: 57 Big Ideas To
Transform Your Business and Your Life. This was a power-packed book filled with wisdom
in areas such as copywriting, business building,direct response writing, internet marketing,
direct marketing and advice that transcends business.
And if you think this book is just for newbies, you're dead wrong! Experienced
internet marketers and business people will also benefit from reading this book.
Ken dispels some of the myths that are holding entrepreneurs back from achieving
the business results they desire. In fact, Ken reveals a 3 step formula that was
used by two guys who took an online discussion board and leveraged it into
one quarter of a BILLION dollars in sales!
This book is truly a 'Gem From the Trenches' and I highly recommend you
add it to your library because by applying the information in it, you will have
the ultimate competitive advantage!
- John Hinds
Author of the Amazon Best-Seller What's In Your Water?
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The System Club Letters by Ken McCarthy
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