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Archive Tour

Episode 4: The Blair Witch Project

They made it for $100,000 and by the time all the smoke cleared, they sold over $250 million in tickets.

Just so you grasp how phenomenal that is, their total production costs equaled just 0.06% – far less than 1/10 of 1% – of their total sales.

That doesn’t happen in Hollywood – or in any other business for that matter.

How did they do it?

You’d think the entire world would be knocking down their door to find out.


They were too busy chasing Internet fads.

There is only one in depth interview in the entire world that lays out in step-by-step detail how the producers of the Blair Witch Project turned a cheesy movie and a miniscule marketing budget into the biggest movie success in ROI terms in history.

And it’s here, in the System Club Archive – for System Club members only.