Episode 9: McCarthy, Jay Abraham, and Eugene Schwartz
Long ago, in the ancient mists of time when practically no one knew who Eugene Schwartz was, I was one of the biggest advocates for his book “Breakthrough Advertising.”
Then Brian Kurtz of Bottom Line brought it back into print and Agora built a course around it.
Here’s the lead off lesson featuring Jay Abraham and yours truly.
Ten plus years later this info is as powerful as ever.