"After many years of being full time in the Internet marketing business
(we started in 1993), I've had it up to here with the sloppy reporting,
the public relations prevarications, the ad agency double talk, the
cyber-guru gibberish and all the other misleading nonsense that makes
it so hard for business people to use the Internet profitably.
Here's the truth about marketing, doing business, and making money on the
Internet plus what you need to know to make it work for you." (1999)
"These are some of my writings
from the great 'dotcom boom'
Few people listened to advice like
this. Those who did not only survived,
they prospered. Those who didn't got
'dot bombed.' ALL my clients who
listened escaped unscathed.
Now that the Internet craze is over
and people are starting to treat the
Internet like a real business environment
that follows real business rules, these
articles are as relevant as ever." (2001)
- Ken McCarthy
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